Apple Inc.· AAPL

🇺🇸 US · LargeSP500NASDAQ

Technology Consumer Electronics Website

Price: $337.00
Day: +1.38%
Mkt Cap: $4.95T
52W Range: $236.65 – $344.57
Volume: 36.42M
Beta: 1.08

D55D FrameworkQuarterly Data

Holdings Analysis

Insider activity, institutional flows, and fund ownership.

Smart Money: 3.3 / 5 (Neutral), from 3 of 3 components
Institutions Q2 2026: 6,461 institutions hold; 2,784 added, 2,966 reduced
Insiders Q3 2026: no purchases, 5 sales ($2.2M)

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Apple Inc.

AAPL|Technology|Consumer Electronics

Current price: $337

Smart Money

Dimension 5 of 5

Insider selling pace · Q3 2026

0.0x

quarter in progress, filings still arriving

Seller breadth · Q3 2026

1 seller

vs 3.6 avg per quarter

Institutional net breadth · Q2 2026

-162

2,991 adding vs 3,153 reducing

Institutional ownership · Q2 2026

66.6%

6,461 institutions

Insider Selling Pace

Each quarter's selling vs this stock's own trailing 6-quarter average

Light <0.5xRoutineElevated >1.5xHeavy >3xBuying

Institutional Positions

Institutions adding above the line, reducing below, net as a line

NewIncreasedReducedClosedNet

Largest Institutional Holders, Q2 2026

By reported market value, and how each moved in the quarter

Holder

Change

BLACKROCK, INC.

1.2B

+1.7%

VANGUARD CAPITAL MANAGEMENT LLC

959.1M

+0.7%

STATE STREET CORP

615.1M

+2.2%

GEODE CAPITAL MANAGEMENT, LLC

371.3M

+0.9%

VANGUARD PORTFOLIO MANAGEMENT LLC

334.1M

+0.9%

FMR LLC

325.3M

+6.0%

ETF & Fund Activity, Q2 2026

How the covering funds split between buying, holding and selling

253

175

316

253 buying175 unchanged316 selling

740 funds held AAPL in Q2 2026, holding 3.4B shares between them, down 0.3% on the quarter.

Largest fund holders

BNY MELLON APPRECIATION FUND, INC.435.1K sh

Nuveen NASDAQ 100 Dynamic Overwrite Fund418.4K sh

T. Rowe Price Balanced Fund, Inc.417.4K sh

Notable Insider Transactions, Q3 2026

Largest open-market purchases and sales by value in the last eight quarters

Sale · May 6

LEVINSON ARTHUR D

$42.6M

Sale · May 6

LEVINSON ARTHUR D

$28.6M

Sale · Oct 2

COOK TIMOTHY D

$24.6M

Insider transactions from SEC Form 4 filings; institutional holdings from quarterly 13F filings, which are reported with a lag and can overlap between filers. 13F: quarterly institutional holdings report · ETF: Exchange-Traded Fund

See the complete picture

The full 5D Framework: Business Quality · Peer Comparison · Valuation · Analyst Sentiment · Smart Money

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Generated September 18, 2026

For educational purposes only. Not financial advice. Data may be delayed or incomplete.

Smart Money Sentiment

AAPL Smart Money Sentiment Score

A weighted 1-5 sentiment score across three smart money signals.

Smart Money

3.3/5

Neutral

Weighted across 3 components

Component Breakdown (3 of 3 available)

Insider Activity

40% weight

Institutional Flow

50% weight

+30

Fund Flow

10% weight

-25

Overall Smart Money sentiment of 3.3/5 (Neutral) based on a weighted combination of 3 components. Insider activity uses a relative-baseline comparison against the stock's own history; institutional flow tracks position momentum and 13F share changes; fund flow measures ETF / mutual-fund buying vs selling. Higher scores indicate stronger bullish sentiment from professional investors.Last updated September 18, 2026.

Insider Trading Activity

Insider trading analysis comparing the latest quarter against the stock's own historical baseline.

Insider Selling Pace for AAPL

Each quarter's selling vs the stock's own trailing 6-quarter average; 1.0x is typical for this stock. Green triangles mark quarters with insider buying.

Neutral

Routine insider selling in Q3 2026

5 sales totaling $2.2M (7.2K shares)

Share volume is well below the historical pace (0.0x average), insiders are holding more

All sales came from a single insider

Sell-only pattern: no insider purchases across 15 quarters

0.0x

Selling pace

quarter in progress, filings still arriving

0.04%

Stake sold

of active insiders' holdings

1 seller

Seller breadth

vs 3.0 avg per quarter

None

Insider buying

in the last 16 quarters

Notable Recent Transactions, AAPL

Top 8 highest-value insider trades from the last 8 quarters

LEVINSON ARTHUR D

Director

Sell

149,527 shares at $284.57

≈3.7% of their stake at the time

May 6, 2026$42.55M

LEVINSON ARTHUR D

Director

Sell

100,473 shares at $285.04

≈2.6% of their stake at the time

May 6, 2026$28.64M

COOK TIMOTHY D

CEO

Sell

109,741 shares at $223.75

≈3.1% of their stake at the time

Oct 2, 2024$24.55M

LEVINSON ARTHUR D

Director

Sell

90,000 shares at $232.07

≈2.2% of their stake at the time

Aug 28, 2025$20.89M

LEVINSON ARTHUR D

Director

Sell

75,000 shares at $228.66

≈1.8% of their stake at the time

Nov 18, 2024$17.15M

LEVINSON ARTHUR D

Director

Sell

75,000 shares at $224.68

≈1.7% of their stake at the time

Nov 15, 2024$16.85M

LEVINSON ARTHUR D

Director

Sell

50,000 shares at $311.02

≈1.3% of their stake at the time

May 27, 2026$15.55M

COOK TIMOTHY D

CEO

Sell

59,751 shares at $257.57

≈1.8% of their stake at the time

Oct 2, 2025$15.39M

Institutional Ownership Analysis

Institutional ownership analysis with position momentum, 13F share flow, and ownership percentage trends.

Institutional Positions for AAPL

Institutions adding (new + increased) above zero, reducing (reduced + closed) below, net as a line

New Increased Reduced Closed Net (adding − reducing)

Bullish Signal

Institutions accumulating in Q2 2026

66.6% institutional ownership

Balanced activity: 2991 adding vs 3153 reducing

13F shares increased by 3.8%, a notable change

Momentum improving from prior quarter

-162

Net breadth

2,991 adding vs 3,153 reducing

Balanced

0.95

Add / reduce ratio

in Q2 2026

+20

New − closed

207 initiated, 187 exited

8 of 10

Top holders adding

largest holders with a known change

Position Changes

Q2 2026: how are institutions adjusting their positions?

+2991 growing-3153 shrinkingNet: -162

2784

2966

New (207)

Increased (2784)

Reduced (2966)

Closed (187)

Top Institutional Holders, AAPL

Largest 8 institutional positions by ownership percentage as of Q2 2026

BLACKROCK, INC.

1.2B

$336.5B

Ownership

7.92%

+1.7%

VANGUARD CAPITAL MANAGEMENT LLC

959.1M

$277.5B

Ownership

6.53%

+0.7%

STATE STREET CORP

615.1M

$178.0B

Ownership

4.19%

+2.2%

GEODE CAPITAL MANAGEMENT, LLC

371.3M

$107.2B

Ownership

2.53%

+0.9%

VANGUARD PORTFOLIO MANAGEMENT LLC

334.1M

$96.7B

Ownership

2.27%

+0.9%

FMR LLC

325.3M

$94.1B

Ownership

2.21%

+6.0%

MORGAN STANLEY

242.6M

$70.2B

Ownership

1.65%

-0.6%

JPMORGAN CHASE & CO

228.8M

$64.5B

Ownership

1.56%

-1.1%

ETF and Mutual Fund Holdings

ETF and mutual fund activity breakdown showing buying vs selling funds, top fund holders, and detailed holdings.

Fund Activity

Q2 2026: 744 ETFs and mutual funds reporting

253 buying316 sellingNet: -63

253

175

316

Buying (253)

Unchanged (175)

Selling (316)

In total, funds bought 88.6M shares and sold 100.5M this quarter. Each fund counts once in the bar above, whatever the size of its move.

Bearish Signal

Funds distributing in Q2 2026

744 ETFs and mutual funds reporting

316 funds selling vs 253 buying

Top Fund Holders, AAPL

Largest 8 ETF and mutual fund positions by shares held, each fund's latest filing

BNY MELLON APPRECIATION FUND, INC.

435.1K

Weight

—

Jun 30, 2026Decreased

Nuveen NASDAQ 100 Dynamic Overwrite Fund

418.4K

Weight

83.52%

Jun 30, 2026Decreased

T. Rowe Price Balanced Fund, Inc.

417.4K

Weight

2.32%

Jun 30, 2026Decreased

NORTHERN LIGHTS FUND TRUST III

416.2K

Weight

2.78%

Jun 30, 2026Increased

LAUDUS TRUST

396.4K

Weight

34.53%

Jun 30, 2026Decreased

MARSICO INVESTMENT FUND

394.1K

Weight

20.87%

Jun 30, 2026No change

MFS SERIES TRUST XI

383.0K

Weight

5.43%

Jun 30, 2026Decreased

PRAXIS MUTUAL FUNDS

366.4K

Weight

2.52%

Jun 30, 2026Decreased

Apple Inc.· AAPL

Holdings Analysis

Insider Trading Activity

1.3Transaction History148Real market purchases and sales onlyShow All Types

Institutional Ownership Analysis

2.4Detailed Holdings192Most recent institutional positions with changes and valuations

ETF and Mutual Fund Holdings

3.3Fund Holdings Details25Most recent ETF and mutual fund holdings with share counts and weights

Search stocks

Holdings Analysis

Insider Trading Activity

1.3Transaction History148Real market purchases and sales onlyShow All Types

Institutional Ownership Analysis

2.4Detailed Holdings192Most recent institutional positions with changes and valuations

ETF and Mutual Fund Holdings

3.3Fund Holdings Details25Most recent ETF and mutual fund holdings with share counts and weights