ServiceNow, Inc.· NOW

🇺🇸 US · LargeSP500NYSE

Technology Software - Application Website

Price: $138.47
Day: -0.97%
Mkt Cap: $143.16B
52W Range: $81.24 – $194.73
Volume: 9.76M
Beta: 0.97

D55D FrameworkQuarterly Data

Holdings Analysis

Insider activity, institutional flows, and fund ownership.

Smart Money: 3.1 / 5 (Neutral), from 3 of 3 components
Institutions Q2 2026: 2,425 institutions hold; 1,294 added, 806 reduced
Insiders Q3 2026: no purchases, 4 sales ($1.9M)

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ServiceNow, Inc.

NOW|Technology|Software - Application

Current price: $138

Smart Money

Dimension 5 of 5

Insider selling pace · Q3 2026

0.8x

quarter in progress, filings still arriving

Seller breadth · Q3 2026

3 sellers

vs 8.2 avg per quarter

Institutional net breadth · Q2 2026

+516

1,626 adding vs 1,110 reducing

Institutional ownership · Q2 2026

82.4%

2,425 institutions

Insider Selling Pace

Each quarter's selling vs this stock's own trailing 6-quarter average

Light <0.5xRoutineElevated >1.5xHeavy >3xBuying

Institutional Positions

Institutions adding above the line, reducing below, net as a line

NewIncreasedReducedClosedNet

Largest Institutional Holders, Q2 2026

By reported market value, and how each moved in the quarter

Holder

Change

BLACKROCK, INC.

96.1M

-1.3%

VANGUARD CAPITAL MANAGEMENT LLC

67.4M

-0.7%

STATE STREET CORP

49.0M

+2.2%

MORGAN STANLEY

26.6M

+14.3%

VANGUARD PORTFOLIO MANAGEMENT LLC

25.2M

+0.3%

GEODE CAPITAL MANAGEMENT, LLC

24.3M

-0.4%

ETF & Fund Activity, Q2 2026

How the covering funds split between buying, holding and selling

139

249

205

139 buying249 unchanged205 selling

593 funds held NOW in Q2 2026, holding 251.3M shares between them, down 8.2% on the quarter.

Largest fund holders

GLENMEDE FUND INC183.5K sh

Northern Lights Fund Trust18.8K sh

PRUDENTIALS GIBRALTAR FUND14.4K sh

Notable Insider Transactions, Q3 2026

Largest open-market purchases and sales by value in the last eight quarters

Sale · Nov 19

McDermott William R

$12.3M

Sale · Nov 19

McDermott William R

$12.2M

Sale · Feb 21

Mastantuono Gina

$4.3M

Insider transactions from SEC Form 4 filings; institutional holdings from quarterly 13F filings, which are reported with a lag and can overlap between filers. 13F: quarterly institutional holdings report · ETF: Exchange-Traded Fund

See the complete picture

The full 5D Framework: Business Quality · Peer Comparison · Valuation · Analyst Sentiment · Smart Money

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Generated September 19, 2026

For educational purposes only. Not financial advice. Data may be delayed or incomplete.

Smart Money Sentiment

NOW Smart Money Sentiment Score

A weighted 1-5 sentiment score across three smart money signals.

Smart Money

3.1/5

Neutral

Weighted across 3 components

Component Breakdown (3 of 3 available)

Insider Activity

40% weight

Institutional Flow

50% weight

+14

Fund Flow

10% weight

-25

Overall Smart Money sentiment of 3.1/5 (Neutral) based on a weighted combination of 3 components. Insider activity uses a relative-baseline comparison against the stock's own history; institutional flow tracks position momentum and 13F share changes; fund flow measures ETF / mutual-fund buying vs selling. Higher scores indicate stronger bullish sentiment from professional investors.Last updated September 18, 2026.

Insider Trading Activity

Insider trading analysis comparing the latest quarter against the stock's own historical baseline.

Insider Selling Pace for NOW

Each quarter's selling vs the stock's own trailing 6-quarter average; 1.0x is typical for this stock. Green triangles mark quarters with insider buying.

Neutral

Routine insider selling in Q3 2026

4 sales totaling $1.9M (14.1K shares)

Share volume is at a routine pace (0.8x average)

3 different insiders sold this quarter

Buying seen in 1 of 15 quarters

0.8x

Selling pace

quarter in progress, filings still arriving

2.59%

Stake sold

of active insiders' holdings

3 sellers

Seller breadth

vs 8.2 avg per quarter

Q1 2026

Last insider purchase

buying in 1 of 16 quarters

Notable Recent Transactions, NOW

Top 8 highest-value insider trades from the last 8 quarters

McDermott William R

CEO

Sell

12,296 shares at $997.67

≈71.6% of their stake at the time

Nov 19, 2024$12.27M

McDermott William R

CEO

Sell

12,271 shares at $997.67

≈82.5% of their stake at the time

Nov 19, 2024$12.24M

Mastantuono Gina

President

Sell

4,442 shares at $964.70

≈28.5% of their stake at the time

Feb 21, 2025$4.29M

Mastantuono Gina

CFO

Sell

3,667 shares at $958.40

≈25.0% of their stake at the time

Nov 4, 2024$3.51M

McDermott William R

CEO

Buy

28,677 shares at $104.60

≈18.1% of their stake after buying

Feb 27, 2026$3.00M

MILLER JEFFREY A

Director

Sell

2,879 shares at $1019.12

≈6.3% of their stake at the time

Nov 7, 2024$2.93M

Smith Paul John

Chief Commercial Officer

Sell

2,880 shares at $977.63

≈34.8% of their stake at the time

Feb 13, 2025$2.82M

Tzitzon Nicholas

Vice Chairman

Sell

2,945 shares at $923.72

≈44.7% of their stake at the time

Feb 25, 2025$2.72M

Institutional Ownership Analysis

Institutional ownership analysis with position momentum, 13F share flow, and ownership percentage trends.

Institutional Positions for NOW

Institutions adding (new + increased) above zero, reducing (reduced + closed) below, net as a line

New Increased Reduced Closed Net (adding − reducing)

Neutral

Mixed institutional activity in Q2 2026

82.4% institutional ownership

Slight accumulation: 1626 adding vs 1110 reducing

13F shares decreased by 1.6%, a modest change

+516

Net breadth

1,626 adding vs 1,110 reducing

Accumulating

1.46

Add / reduce ratio

in Q2 2026

+28

New − closed

332 initiated, 304 exited

5 of 10

Top holders adding

largest holders with a known change

Position Changes

Q2 2026: how are institutions adjusting their positions?

+1626 growing-1110 shrinkingNet: +516

332

1294

806

304

New (332)

Increased (1294)

Reduced (806)

Closed (304)

Top Institutional Holders, NOW

Largest 8 institutional positions by ownership percentage as of Q2 2026

BLACKROCK, INC.

96.1M

$9.5B

Ownership

9.30%

-1.3%

VANGUARD CAPITAL MANAGEMENT LLC

67.4M

$6.7B

Ownership

6.52%

-0.7%

STATE STREET CORP

49.0M

$4.9B

Ownership

4.75%

+2.2%

MORGAN STANLEY

26.6M

$2.6B

Ownership

2.58%

+14.3%

VANGUARD PORTFOLIO MANAGEMENT LLC

25.2M

$2.5B

Ownership

2.44%

+0.3%

GEODE CAPITAL MANAGEMENT, LLC

24.3M

$2.4B

Ownership

2.35%

-0.4%

UBS ASSET MANAGEMENT AMERICAS INC

16.6M

$1.7B

Ownership

1.61%

+16.8%

PRICE T ROWE ASSOCIATES INC /MD/

16.1M

$1.6B

Ownership

1.56%

-52.8%

ETF and Mutual Fund Holdings

ETF and mutual fund activity breakdown showing buying vs selling funds, top fund holders, and detailed holdings.

Fund Activity

Q2 2026: 593 ETFs and mutual funds reporting

139 buying205 sellingNet: -66

139

249

205

Buying (139)

Unchanged (249)

Selling (205)

In total, funds bought 10.6M shares and sold 31.1M this quarter. Each fund counts once in the bar above, whatever the size of its move.

Bearish Signal

Funds distributing in Q2 2026

593 ETFs and mutual funds reporting

205 funds selling vs 139 buying

Top Fund Holders, NOW

Largest 8 ETF and mutual fund positions by shares held, each fund's latest filing

GLENMEDE FUND INC

183.5K

Weight

11.17%

Jul 31, 2026Decreased

Northern Lights Fund Trust

18.8K

Weight

0.04%

Jul 31, 2026No change

PRUDENTIALS GIBRALTAR FUND

14.4K

Weight

22.18%

Jun 30, 2026No change

FORUM FUNDS

12.2K

Weight

57.29%

Jul 31, 2026No change

SPIRIT OF AMERICA INVESTMENT FUND INC

8.2K

Weight

1.21%

Jun 30, 2026Increased

BUFFALO FUNDS

8.2K

Weight

0.11%

Jun 30, 2026Decreased

BlackRock ESG Capital Allocation Trust

8.0K

Weight

0.02%

Jun 30, 2026No change

Federated Hermes Adviser Series

7.8K

Weight

0.06%

Jun 30, 2026Increased

ServiceNow, Inc.· NOW

Holdings Analysis

Insider Trading Activity

1.3Transaction History500Real market purchases and sales onlyShow All Types

Institutional Ownership Analysis

2.4Detailed Holdings179Most recent institutional positions with changes and valuations

ETF and Mutual Fund Holdings

3.3Fund Holdings Details25Most recent ETF and mutual fund holdings with share counts and weights

Search stocks

Holdings Analysis

Insider Trading Activity

1.3Transaction History500Real market purchases and sales onlyShow All Types

Institutional Ownership Analysis

2.4Detailed Holdings179Most recent institutional positions with changes and valuations

ETF and Mutual Fund Holdings

3.3Fund Holdings Details25Most recent ETF and mutual fund holdings with share counts and weights